Dahlstrom, whose tenure with the credit union spans more than 30 years, replaces Ed Seidenberg who recently retired

Cristi Dahlstrom has been promoted to president and CEO of People’s Community Federal Credit Union in Vancouver. Dahlstrom, whose tenure with the credit union spans more than 30 years, replaces Ed Seidenberg who recently retired.

Dahlstrom’s career with People’s Community Federal has included progression through increasing levels of responsibility. Prior to her appointment to the president and CEO, Dahlstrom’s tenure provided her extensive knowledge of the credit union’s lending, collections and branch operations.

“Cristi embodies the heart and soul of the credit union, as well as its values and philosophies,’’ Seidenberg said. “She is an excellent mentor and leader with the skills to ensure the credit union’s continued success.’’

Dahlstrom previously served in the role of executive vice president/chief operating officer, which gave her a role on the credit union’s executive management team with responsibility for all aspects of member service, branch operations, and both consumer and residential mortgage lending. She also served on the Asset-Liability Management Committee and has held the titles of director of operations, collections manager, branch manager, loan officer and teller.

Dahlstrom’s major accomplishments at People’s Community Federal include the following:

• Coordinated the creation of an online new account program. 

• Responsible for the implementation of a 24/7 call center and loan center. 

• Established an in-house debit card program to create new and replacement debit cards.  

• Implemented several features for credit and debit cards. 

Dahlstrom’s education began at Mt. Hood Community College followed by Credit Union National Association compliance training. She also received certifications at The Wharton School – University of Pennsylvania (Credit Union Executives Society CEO Institute I), Johnson Graduate School of Management – Cornell University (Credit Union Executives Society CEO Institute II), 

Darden School of Business – University of Virginia (Credit Union Executives Society CEO Institute III, Certified Chief Executive).

Dahlstrom has served the community in a role as fundraiser for Doernbecher Children’s Hospital, as well as participation in the Clark County Fair, Hazel Dell Parade of Bands and Battle Ground Harvest Days Parade.