The Reflector Newspaper sold to Chehalis-based owners

Purchase of North Clark County newspaper by Chad and Coralee Taylor part of larger transaction with Lafromboise Communications

The Reflector Newspaper has been purchased by a Chehalis-based family as part of a larger transaction with Lafromboise Communications.

The Reflector has been owned by Lafromboise Communications since 2010, when it was sold by owners Marvin and Anne Case, who had owned and operated the newspaper for 31 years. The Reflector has provided news to North Clark County residents since 1909. 

From left, Melynn Jorgensen, Franklin Taylor, Coralee Taylor, Chad Taylor and Amber Taylor pose for a family photograph. Photo courtesy of The Reflector Newspaper
From left, Melynn Jorgensen, Franklin Taylor, Coralee Taylor, Chad Taylor and Amber Taylor pose for a family photograph. Photo courtesy of The Reflector Newspaper

The purchase of The Reflector also includes two other newspapers owned by Lafromboise Communications, The Chronicle (Centralia) and the Nisqually Valley News (Yelm). Lafromboise Communications is owned by Jenifer Lafromboise Falcon, a resident of Seattle.

The Reflector is distributed free of charge to homes in its circulation area — from northern Vancouver through Battle Ground, Ridgefield, La Center, Amboy, Yacolt, Woodland, Brush Prairie, Hockinson and Heisson.

In a report of the sale published in The Chronicle, Lafromboise Falcon said it was important to her that three papers remain privately owned. Falcon was the third member of her family to guide the company, following in the footsteps of her father, Richard Lafromboise, and her mother, Jeraldine “Jeri” Lafromboise.

“I got so lucky,” Falcon said. “I was lucky to be part of the family. Now I get to pass it on to someone who will love, nurture and cherish the company. I feel blessed.”

Chad Taylor will serve as publisher, Coralee Taylor will be the CEO and their son, Franklin Taylor, will be the vice president. The name of the new company is CT Publishing. The Chronicle report of the sale didn’t provide details of any proposed changes or impacts on The Reflector.

“The vision is simple, and it’s focused on serving, building on what The Chronicle has already built over the last 131 years,” the Taylors said in a written reply to questions from The Chronicle about their plans for the company. “Continue building on the solid foundation of trust that’s been earned, covering the local community with local reporters providing unbiased local news, local sports and in-depth reports on items of interest to the communities we serve. The Chronicle, Nisqually Valley News and The Reflector have a tremendous responsibility to serve our communities, and we will continue to hold ourselves to the highest standards when it comes to journalistic integrity.”

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